London Pulse Partners with Iceni as Official Period wear Supplier

London, UK, 12th May, London Pulse, London’s only Vitality Netball Superleague Club, is delighted to announce its partnership with Iceni as official period wear supplier to the VNSL squad. Iceni produces period wear made with sport in mind and to ensure the stress and pressure of periods do not stop young women from participating in the sports they love.

The negative impact of periods and menstrual cycles on participation rates in sport among young women is something that is not discussed enough.  Iceni period wear enables young women and in fact women of any age to participate in training and competitive sport without period concerns.

Sam Bird, Head Coach and CEO, London Pulse commented: “It’s our philosophy at London Pulse that netball is for everyone.  This includes young females who are grappling with the impact of periods on their bodies and their performance.  This should not be a taboo subject, it is a part of everyday life for all of our female athletes and we are delighted to be partnering with Iceni to bring such a great product to the forefront and to help young women know that their periods should not be a barrier to sport participation.”

A number of Pulse athletes have used the Iceni products and been impressed with the comfort and quality as well as the fact that they are made from sustainable materials and manufactured in the UK.

Vanessa Smith and Francesca Hansen, co-owners at Iceni Silver commented: “Iceni Silver are thrilled to partner with London Pulse. We hope this calibration has a positive impact on females in sport, enabling them to compete and train successfully at any level without the worry that periods can sometimes cause. “

Iceni period wear can be purchased from

About Iceni

Iceni is a period wear brand that design period wear specifically for sport.  Each design is tailored ensuring complete protection while participating in sports and activities.  All products are made using quality materials, and the advanced technology means they can be worn up to 8 hours on a heavy flow.   The knickers and shorts have Silvadur in them which makes them antimicrobial and odourless, this is just one of the unique features of Iceni.  We source all our materials from UK suppliers and are manufactured in the UK.